In today’s social media world, consumers are given tremendous negotiating leverage. Although the threat is always present, many times a potential or current customer will outright proclaim their intention to destroy your company reputation if they don’t get what they want. It didn’t take long for employees to catch on.
Employers are now having to deal with ex-employees who post negative, and mostly fictional information on their previous employer in an attempt at revenge. Facebook, Google, Yelp, and the Better Business Bureau posts are also used as threats to achieve a short term gain such as pay they are not entitled to or other concessions. Even if the employer is spotless, adoption of an alias shopper can do a lot of damage to a business if done properly.
Most attempts to be proactive do not seem to be effective or judicially enforceable. Unless a professional level non-compete, employment contract or a confidentiality agreement is breached, the besieged employer has little recourse but to hope the employee breaches defamation precedence or uses proprietary information, in order to respond with effective civil action.
This is definitely a topic open to discussion. Has anybody dealt effectively, with a lower wage employee who is using social media to affect your business? What have you done about it? It would be great to see some real creative ideas.